It Begins.

New Era's new advertising campaign is about the rivalry between Boston and New York; it features the lovely, tall John Krasinski representing the Red Sox fans and the overweight, wearing too much eyeliner Alec Baldwin representing Yankee fans (I think that that's a pretty accurate representation of their respective fan bases.) and asks for votes on which is the better team or something. It doesn't really say what you're voting for.

Baldwin is currently winning but I suspect that that's only because Yankee fans probably buy new hats all the time.